Wednesday, May 21, 2008

Notice the placement of the Galliano bottle!

The word on the street (or behind the bar anyway) is the Galliano is coming back. Not that it ever really went away, but I for one did my best to forget it about it for awhile. I remember about ten years ago Remy made a big push with it, playing phallus-shaped bottle with lots of lame one-liners custom designed for baby-t's on shot girls. The problem was, they dumbed down the liquor to go along with add campaign by lowering the proof (read, 'uping the sugar'), reducing the bitter components and neutralizing the signature golden color. Yay for sugar flavored vodka!

I was lucky to score a little sample bottle of the new formulation (Thanks A.) and I am happy to report that the proof is back up, 43.6% abv, and the bitter notes are back. I am not sure how I feel about them keeping the ionic bottle shape, but I do know that it is an inconvenience I can live with in order to get this classic back in the tool chest. Their new website is pretty as well.

1 comment:

Lance J. Mayhew said...

I like the shape of the bottle. But then, I once used it to hit someone in a bar fight. Its almost baseball bat like.