Wednesday, October 15, 2008

I declare that I now own the word 'cool'.

This is Absolutely retarded.

It is no secret that I am not a vodka fan. I bad mouth it quite a bit, rarely reach for it and do my damnedest to talk it's drinkers into trying something else with more character. It is not that I actually dislike the spirit when it is well made. I do not have a vendetta against the tradition did not ruin my life or kill my family. But it did lie to me.

It started (in my opinion) in the 80's with those Absolut print ads. They were undeniably cool and got us thinking of liquor as fresh, hip and current. Unfortunately they got the category pumped up with the notion that the outside of the bottle is more important than what's inside. Sidney Frank took it further in the late 90's with the creation of Grey Goose and the lies grew from the little white variety (bottles are worth more because of the 'art' involved) to some serious bullshit (French vodka?)

Now Absolut wants to own the word the co-opted for their name.

Screw you Absolut. Good luck getting on any back bar I put together ever again.

1 comment:

KatieP said...

Just stumbled upon your blog and had to leave a comment because I just wrote about my disdain for vodka not too long ago on my blog. I couldn't agree more with your post, and wish the world would readily rid itself of vodka and all its tasteless, odorless glory. Cheers!