Maybe the best lottery ever. A bunch of Islay charities stand to benefit from this event if they get the 60,000 entries they hope for. For 25 pounds ($50 USD) you get to pick a set of coordinates in the Hebridean Sea where you think a barrel will end after after being dropped from an airplane.
The prizes are plentiful and very cool. Those casks of Kilchoman for example are going to be worth a whole hell of a lot more than the 4,000 pounds suggested once the distillery is in full release mode. I am not going to get into how I picked my coordinates (I will say it involved a canary, 2 beers and a hub cap,) so pick your own.