The hits just keep coming for David Wondrich. His book Imbibe!, has been much revered in cocktailian circles since day one, which was to be expected. A serious and scholarly look at the 'Grandfather-of-us-all' could not help but be a success with us. I was pleasantly surprised however, when I saw Mr. W on Late Night with Conan O'Brien promoting it. How much more mainstream can you get? Well the book is going even further and I couldn't be happier.
Mr. W has been awarded the James Beard Foundation Book Award for Wine and Spirits writing! Not that I keep up with these awards too much, but I have to think that it is a unique thing to have a cocktail book honored by the Beard Foundation.
In keeping with my conservative skepticism concerning the explosive growth of cocktail culture, I will say that this book is righteous and its' popularity (and hopefully readership) is working wonders to improve the industry as a whole by bringing to the forefront our roots and original techniques. Everyone should buy it. Every bartender should read it, front to cover, at least twice.