It seems they might. I have been very confused with some of the choices the company has made concerning the products it markets to us (do we really need multiple flavors of Rumplemintz?) However this recent decision blows me away.
Apparently, all over the planet, there has been an ongoing competition called 'We Are World Class" sponsored by Diageo's reserve portfolio (most of which I absolutely adore btw). They have a killer website, celebrity judges and a global scope to help them find what they call 'The World's Best Bartender.' Now we all know there is no such thing, but the prospect of competing in such an environment is thrilling.
There is just one problem for me.
They did not open it up to the US (at least that to my knowledge and I have been paying attention.)
So here goes my rant. The cocktail was invented here in the US. There is no way Diageo would have been able to stage a competition on the scale they did without the US market. Hell, 2 of the judges are American (or close enough in the case of Mr. Regan.) Lastly, I know it is horribly self-centered of me to ask it, but is it really a 'global search' if you do not look in the US?
What up Diageo?