Oooooo, Beverage Scientist Stuff.

I got a press release today and felt as though I should share in the silliness.

WORLD’S FIRST COMPLETE RECOVERY BEVERAGE LAUNCHES
Code Blue Hydrates, Replenishes and Detoxifies to Help You Feel Better Faster

New York, NY – January 15, 2009 – Code Blue™, the world’s first complete recovery drink, launched today and is available for purchase on www.drinkcodeblue.com. Designed by beverage scientists to revive your body, Code Blue’s powerful ingredients help you feel better faster by combating dehydration, replenishing vital nutrients and removing harmful toxins.

Code Blue was created for people who enjoy going out at night but need to wake up feeling refreshed the next morning. Code Blue can be consumed before, during and after a night out to speed the recovery process and bring the body back into balance.

Michael Sachs, former brand manager of Grey Goose Vodka, joined brothers Jeffrey Frumin and Steven Frumin, who led winning beverage campaigns with their marketing company UCG, to found Code Blue. The founders combined decades of experience in the beverage and nightlife industries to develop the concept, filling a need in the marketplace for a complete recovery beverage.

“We’ve seen people turning to any beverage available hoping for a complete recovery solution, from sports drinks to vitamin-infused waters to Pedialyte®, but nothing is as effective as Code Blue,” said Michael Sachs.

Code Blue’s revolutionary formula is backed by some of the biggest names in the beverage industry including: Jack Belsito, Former CEO of Snapple; Hank McInerney, Former CEO of Tetley Tea; and David Kanbar, Former EVP and Director of Skyy Spirits.

“Every ingredient in Code Blue performs a specific task in restoring the body to its natural condition and promoting healthy liver and kidney function,“ said Sumner Katz, the Tufts University scientist behind Code Blue’s formulation and a veteran in the food science industry.

Code Blue is the first ready-to-drink beverage to include Reduced Glutathione, one of the most powerful antioxidants available. Reduced Glutathione helps to neutralize free radicals and is a key mechanism in the body’s purification process.

Code Blue is also the first beverage to contain a proprietary blend of Prickly Pear Juice and Agave Nectar. Prickly Pear acts as a natural anti-inflammatory that boosts the immune system. It has been used for centuries by indigenous Mexican tribes to treat a variety of ailments and conditions.

The drink is sweetened with natural Agave Nectar, which also serves to replenish the body by providing essential vitamins and minerals. Natural citrus flavors combined with Agave Nectar and Prickly Pear Juice create a great tasting, functional beverage.

Code Blue contains the optimal amount of electrolytes to help consumers stay hydrated and a potent vitamin and mineral complex, including high levels of Vitamins B12, B6 and Vitamin C, as well as Vitamin A, Calcium, Magnesium and Potassium. Code Blue has only 60 calories, contains no caffeine and is low in sugar and carbohydrates.

Code Blue is packaged in a fully recyclable 12 oz PET opaque blue bottle. Its cutting edge design utilizes “LiquidMetal” technology to replicate a polished metal look, and a 3D Holographic Ink label which provides a strong shelf presence.

The recovery beverage will be available in select nightclubs, restaurants and hotels beginning in September 2008, with retail establishments to follow.

Chugging a MGD with a few aspirin always seems to work for me.